Digital Design / Brand Identity / Design System
Associated Student’s Inc. (ASI) Elections is a yearly student-based election where student officers are elected to serve the following academic year as student government representatives for Sacramento State. A team of three designers collaborated on creating a campaign under the theme of the “70’s.” The task was to create the Elections events campaign to encourage students to vote during the Spring 2024 ASI Elections. A disco character illustration paired with the catchphrase “Boogie to the Ballot” was used to encapsulate the 70’s theme while enticing students to vote. The final deliverables included an 11x17 Events Poster, 4x6 Postcard, Instagram Grid, Instagram Story, Vertical/Horizontal LCD Screen, and Half A-Frame.
